Borough Parade Car Park is a Wiltshire Councilmanaged tarmac facility located off Borough Parade in Chippenham town centre. The lot provides 120 marked bays, including six Blue Badge spaces near the pedestrian exit and two motorcycle bays. Operating hours are 8 am6 pm MondaySaturday; pay-and-display charges are £1.20 per hour (capped at £6 per day) via machines accepting contactless and coins; parking is free on Sundays. LED floodlights illuminate all aisles until 10 pm, and CCTV cameras monitor entry points. Pedestrian exits lead directly to Borough Parade shops (20 m), Chippenham library (100 m), and the bus interchange (150 m). Two 7 kW EV chargers are available at £0.30 per kWh via QR code located in the northeast corner of the lot. Seasonal outdoor markets and festivals reduce capacity by 40%; overflow directed to Station Hill Car Park (0.5 km). Maintenance crews repaint bay lines quarterly and clear litter daily.
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