Mobile Made Easy.
iD Mobile is a UK-based mobile virtual network operator (MVNO) known for its affordable, flexible, and customer-friendly mobile services. Launched in 2015 and headquartered in London, iD Mobile operates on the Three UK network, leveraging its extensive infrastructure to provide nationwide coverage. The company is part of the Dixons Carphone Group (now Currys plc) and focuses on delivering simple, transparent, and value-driven mobile plans. Its mission is to “make mobile easy” by offering no-contract flexibility, no roaming charges, and innovative features like data rollover.
✅ SIM-Only Plans – Flexible, no-contract options with competitive rates for calls, texts, and data.
✅ Pay Monthly Contracts – Bundled plans with unlimited calls, texts, and data, plus options for device financing.
✅ Data Rollover – Unused data from one month rolls over to the next, ensuring no waste.
✅ International Roaming – Inclusive roaming in over 50 destinations at no extra cost.
✅ 5G Services – Access to Three UK’s 5G network for faster speeds and enhanced connectivity.
✅ Family Plans – Shared data bundles for families and groups.
✅ 2015 – Launched as part of the Dixons Carphone Group to offer affordable, flexible mobile services.
✅ 2016 – Introduced Data Rollover, a unique feature allowing customers to carry over unused data.
✅ 2018 – Expanded into 5G services, leveraging Three UK’s 5G infrastructure.
✅ 2020 – Removed EU roaming charges, offering inclusive roaming in over 50 destinations.
✅ 2023 – Enhanced 5G coverage and introduced new family plans with shared data bundles.
✅ Headquarters – 1 Portal Way, London, W3 6RS, UK.
✅ Market Focus – UK-centric, serving millions of customers nationwide.
✅ Customer-Centric Model – Known for no-contract flexibility, transparent pricing, and innovative features like data rollover.
✅ 5G Leadership – Leverages Three UK’s 5G network to provide fast, reliable connectivity.
✅ No Roaming Charges – Offers inclusive roaming in over 50 destinations, enhancing value for travelers.
✅ Sustainability Commitment – Promotes e-waste recycling and energy-efficient operations.
✅ CEO – Alex Baldock (CEO of Currys plc), overseeing overall strategy and operations.
✅ Leadership Team – Combines telecom veterans, customer experience experts, and digital transformation leaders.
✅ Governance – Emphasizes transparency, customer privacy, and compliance with UK regulations.
✅ 2023 Expansion – Enhanced 5G coverage and introduced new family plans with shared data bundles.
✅ Awards – Recognized for “Best MVNO” at the 2023 Mobile News Awards.
✅ Sustainability Pledge – Committed to achieving net-zero operations by 2040 through renewable energy adoption.
✅ E-Waste Recycling – Encourages customers to recycle old devices through trade-in programs.
✅ Energy Efficiency – Invests in energy-efficient network infrastructure and promotes green energy use.
✅ R&D Focus – Explores AI-driven customer service tools and network optimization technologies.
iD Mobile has established itself as a trusted and innovative mobile provider, offering flexible, value-driven plans with a strong focus on customer satisfaction. By combining no-contract flexibility, data rollover, and inclusive roaming, the company delivers a seamless and customer-friendly experience. With a commitment to sustainability, 5G leadership, and digital transformation, iD Mobile is well-positioned to lead the next wave of mobile innovation in the UK.