Sure

Sure, a prominent telecommunications provider in the Channel Islands, has been a cornerstone of connectivity since its establishment. With a rich history and a commitment to innovation, Sure has continually evolved to meet the growing demands of its customers.

Historical Background

The origins of Sure trace back to the acquisition of Guernsey Telecoms by Cable & Wireless in 2002. This move marked the beginning of a new era in telecommunications for the Channel Islands. In July 2007, the company rebranded as Sure, expanding its services to Jersey and the Isle of Man. Over the years, Sure has solidified its presence, becoming the largest tri-island mobile operator across the Channel Islands and the Isle of Man.

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Service Portfolio

Sure offers a comprehensive range of services tailored to both personal and business needs:

• • Mobile Services: As the Channel Islands’ best-rated mobile network, Sure provides a variety of mobile plans, including pay monthly, pay-as-you-go, and 4G mobile broadband options. The company also offers the latest smartphones from leading brands like Apple and Samsung. sure.com

• • Broadband: Customers can choose from various broadband products, such as unlimited broadband plans and cost-effective bundles that combine mobile and broadband services. These offerings ensure fast and stable internet connections suitable for both home and business use. sure.com

• • Fixed Line and Cloud Services: Beyond mobile and broadband, Sure provides fixed voice services and cloud solutions, catering to the diverse communication needs of its clientele. investors.adtran.com

Recent Developments

In November 2024, Sure completed the acquisition of Airtel-Vodafone, a significant move that underscores its commitment to enhancing connectivity in the Channel Islands. This acquisition is part of a £48 million investment aimed at building a new world-class 5G mobile network, promising faster speeds, greater coverage, and an improved digital experience for customers.

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Customer-Centric Approach

Sure’s dedication to customer satisfaction is evident in its emphasis on excellent customer service and technical support. The company strives to make processes straightforward, from setting up contracts to providing ongoing assistance, ensuring a seamless experience for users.

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Community Engagement and Sustainability

Being an integral part of the Channel Islands community, Sure actively participates in local initiatives. The company supports various community foundations and offers charity broadband discounts, reflecting its commitment to social responsibility. Additionally, Sure is focused on sustainability through its “The Green Connection” initiative, aiming to reduce environmental impact and promote eco-friendly practices.

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Future Outlook

With the forthcoming deployment of the 5G network, Sure is poised to lead the Channel Islands into a new era of digital connectivity. The company’s continuous investments in technology and infrastructure highlight its dedication to providing cutting-edge services and maintaining its position as a trusted telecommunications provider in the region.

In conclusion, Sure’s rich history, diverse service offerings, and unwavering commitment to customer satisfaction and community engagement make it a pivotal player in the Channel Islands’ telecommunications landscape.