The Dana Car Park is a council-operated surface lot located on The Dana, providing access to the Theatre Severn, Quayside shopping complex, and the River Severn waterfront. The tarmac facility offers 200 marked bays, including eight Blue Badge spaces near the theatre entrance and four parent-and-child bays. It operates 24 hours; pay-and-display charges of £1.50 per hour (capped at £6.00 per day) apply MondaySaturday from 8 am to 6 pm via machines accepting coins and contactless. LED lamp columns ensure illumination until midnight, and CCTV cameras monitor all entrances and aisles. Pedestrian exits lead directly to Theatre Severn (0.05 km), the Quayside Centre (0.1 km), and riverside walking paths (0.2 km). Two 22 kW EV chargers are installed at the lots southeast corner, billed through a QR code. Seasonal festivals and performances reduce capacity by 30; signage directs drivers to Castle Gates APCOA car park (0.4 km). Weekly maintenance includes line repainting and pothole repairs.
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